Places I've WORKED

Excel Esports

Head of Digital (consultant)

February 2022 – June 2022
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Product Design Consultant

June 2021 – February 2022

London & remote
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An exciting, year long journey into the world of esports and digital fandom. From consumer proposition R&D all the way through to the delivery of a best in class digital experience.
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I was brought on board to help craft the consumer proposition for the club's digital strategy. This strategy guided the design and build of a new content platform. That is to sit at the heart of the digital future of the club, as it becomes a UK powerhouse of professional esports.

Of course, with a new content platform comes new capabilities. Capabilities that required a new website to take advantage of them. Supported by the internal team and external suppliers, I led the product design of the new xl.gg. Launching to very positive community feedback in February 2022.

After the successful delivery of the platform and website, I was asked to stay on as Head of Digital. With a mandate to embed the new digital capability into BAU operations and grow functionality. We may also have had one or two fast follower fixes to make that required technical expertise. This was a combined management and hands-on role, with it's own direction setting and budget responsibility.  

Core responsibilities
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• Strategy and proposition development (shared responsibility)
• Product design - direction setting, UX, creative oversight
• Software delivery (shared responsibility)
• Supplier procurement, liaison & management
• Budget management
• Day to day digital operations - reporting, briefing, scoping, delivering etc.
• Staff mentoring and training

Design stories
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• Designing a customer proposition for an esports club
• Building the ultimate team site in all of esports
• Designing a website preloader for an esports club